This project focuses on branding a unique toy museum in Barbadillo del Mercado, Burgos. Founded by collector Juan Carlos, the museum showcases a lifetime of antique toys, offering visitors a journey through time.The brand embodies nostalgia, preserving childhood memories across generations. It emphasizes education, teaching history and technological evolution through toys. Conservation is key, ensuring these artifacts endure for future generations. The museum promotes inclusion, creating a welcoming space for all. It fosters community, connecting collectors, enthusiasts, and visitors. Lastly, it encourages curiosity, inspiring discovery through interactive exhibits.The visual identity reflects warmth, playfulness, and history, making the museum a cultural landmark where the past meets the present through the magic of toys.4o