This project aimed to rethink the Mi Sanitas app beyond its core functionalities, such as booking appointments or requesting reimbursements. Instead, we focused on personalization and contextual experiences to strengthen the relationship between users and their health. To maintain Sanitas’ leadership as Spain’s most relevant digital insurer, we explored new ways to evolve the platform and enhance user engagement. Understanding the healthcare paradigm was essential, as analyzing service touchpoints allowed us to redefine how digital experiences can better support real-world healthcare needs. We also sought to transform Mi Sanitas into an ongoing companion, extending its role beyond physical interactions to provide support, guidance, and proactive health management anytime, anywhere. By integrating a human-centered, strategic approach, we created a more intuitive, relevant, and engaging experience. This project demonstrates the potential of digital tools to go beyond administrative functions and become an essential part of users’ well-being, reinforcing Sanitas’ position as an innovative leader in digital healthcare.
DIGITAL DESIGNER
MADRID-Based
Sanitas
This project redefined time as the central axis of the Mi Sanitas experience, creating a seamless navigation between past, present, and future. The present offers users the tools and information they need in their daily lives, ensuring quick and easy access to essential health services. The past consolidates medical history in one place, providing a clear and organized record of previous treatments and consultations. Looking toward the future, the focus shifts from simply treating illness to actively maintaining health and well-being. By structuring the experience around time, we transformed Mi Sanitas into more than just a medical app—it became a comprehensive digital companion that empowers users to manage their health proactively, ensuring Sanitas remains at the forefront of digital healthcare innovation.
