This project revives the essence of the 90s through a digital art direction for the iconic Blazer sneakers. The goal was to capture the era’s bold aesthetics while ensuring a seamless shopping experience.The design blends retro visuals, inspired by 90s street culture, with a modern interface. Vibrant colors, grainy textures, and dynamic typography evoke nostalgia, while an intuitive layout simplifies navigation and purchase.By merging authenticity and functionality, the landing page bridges past and present, making the Blazer’s comeback both visually compelling and effortlessly accessible. This project showcases the power of digital storytelling in redefining classic sneaker culture for a new generation.